3/10/2023 0 Comments Justinmind backgroung black![]() Take Snapchat, for instance, which released a controversial design update earlier this year. When was the last time you tried to buy something online and didn’t immediately scan the top right of your screen to get to your shopping cart? The standardized design conventions of nearly all e-commerce sites mean people don’t need to relearn how to shop at every online store.Īnything that is a convention on a majority of apps will be burned into most people’s brains and deviation, unfortunately, causes confusion and frustration. I want to focus on the job.” More Consistency Means Better Usability I don’t want to focus my energies on an interface. With uniformity across everyday digital products, designers can put more focus on doing exactly that.Īs Don Norman - known for coining the term “UX” - said it best, “The real problem with the interface is that it is an interface. Research shows that most people have just a few apps they use on a regular basis - apps that save time or money (or both) and make life easier. Most people have grown tired of bouncing between too many apps or learning how to use a new interface after every new download.Ĭlose to a quarter of all downloaded apps are deleted after just one use. ![]() More Focus On Content and OutcomesĪpp fatigue is a real thing. Well, I’d argue that the uniformity in product design is a good thing. This trend in design uniformity seems very counterintuitive.Īn updated version of Michael Horton’s Complexion Reduction: A New Trend In Mobile Design We all know Silicon Valley has a tendency to steal ideas from each other, but for the last decade (at least) design has always been the key to differentiation. Most of its trademark red UI elements have completely vanished (like the red top bar) and we get a lot more white: a white bottom bar, white floating action buttons, white input fields and a white background. This year, Google is pushing out a major revamp to its Material Design guidelines, and the announcement came with a preview of a redesigned Gmail.Īnd guess what? It looks exactly like everyone else. What’s more, there are clear signals that Google is also joining the colorless trend. What happened to the Instagram dark-blue header? Where did the bright pink colors in Lyft’s app go? Did the biggest technology brands forget about their branding? Or are they all just sharing the same templates? Ironically, many of the most popular apps feel like they’re actually not designed at all. The modern interface style feels so bare-bones. Open Instagram, Airbnb, Apple Music, Twitter, Dropbox or Lyft and at first glance it might feel like it’s hard to tell the difference between which app is which: big, bold headlines with rounded sans-serif fonts minimal black and white interfaces with lots of negative space little to no color.
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